Evolution and Strategies of Italian Fashion System
Monday 16 March 2009 18h00
Presented by Fabrizio Tovaglieri (Istituto Marangoni)
The lecture aims to introduce the main features of the Italian fashion system. More precisely, the presentation will stress the value of the Italian fashion industry in terms of total turnover, employment rate and commercial balance through a snapshot of some key economic data. In order to understand the origins of Italian Fashion System, a look will be also shed towards the time of French haute couture and to some French styling campaigns from the 40’s and 50’s.The focus will be then shifted to some success factors of the Italian fashion system and, namely, the supply chain, the diversified structure of industrial fashion groups, the industry clusters, creativity and the unique combination of image and communication, i.e. the role of styling. Some concluding remarks on careers in fashion will be made at the end of the presentation.
Summary:
Part 1 – The Italian Fashion System, key economic data
Part 2 – The time of French fashion
Part 3 – From French Haute couture to Italian “prêt-à-porter”
Part 3.1 – The role of Italian textile companies and fashion designers
Part 3.2 – Main Italian fashion designers Part 4 – Features of Italian fashion industry
Part 4.1 – The supply chain
Part 4.2 – Fashion industrial groups
Part 4.3 – Industry Clusters (Business clusters and Geographic Clusters)
Part 4.4 – Creativity
Part 4.5 – The value of image and communication: Styling
Part 4.6 – Styling projects
Part 5 – Careers in the Fashion System
Part 6 – Questions and Answers session
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